Blog
Product updates, guides, and engineering notes from the team.
How to Analyze Amazon Reviews: A Step-by-Step Method
A practical method for analyzing Amazon reviews: build an issue taxonomy, track issue share instead of star ratings, and turn complaints into decisions.
Competitor Review Analysis: Find Where Rivals Beat You
Choose the right rivals, compare complaint rates by dimension, and turn the gaps into product and listing changes. A step-by-step method.
Did the Fix Work? Measure Product Changes with Reviews
How to tell if a product fix reduced complaints: pick before and after windows, account for review lag and old stock, and test the difference.
Voice of Customer for E-commerce: A Review-Based Program
Run a lightweight voice of customer program on marketplace reviews: sources, owners, cadence, metrics and a 30-day plan to get started.
Walmart Review Analysis: A Guide for Marketplace Sellers
How to analyze Walmart.com reviews: shared item pages, Spark Reviewer and syndicated reviews, fulfillment complaints, and what differs from Amazon.
Home Depot and Lowe's Reviews: An Analysis Guide for Brands
How to analyze Home Depot and Lowe's reviews: separate product, installation and delivery problems, read DIY vs pro feedback, and handle incentivized reviews.
Wayfair Review Analysis: A Guide for Furniture Brands
How furniture and home brands can analyze Wayfair reviews: assembly, shipping damage, "not as pictured" complaints, customer photos and what to fix first.
Multi-Channel Review Analysis: Why Ratings Differ by Channel
Why the same product gets different reviews on Amazon, Walmart, Home Depot and Wayfair, and how to compare channels to find the real cause of each issue.
The Complete Guide to Amazon Review Management Tools in 2026
Compare leading review management platforms, from MetricsCart to Helium 10, and discover how AI-powered analytics are transforming e-commerce review strategy.